Best Before, this somewhat “fuzzy” project about even fuzzier issues like information needed a clearly definable image. When one presents a project about the information society, one has to practise what one preaches, and be capable of effectively conveying one´s message through the media. As neither of us possessed any real talent in this department, we decided to look for someone who could function as our “voice” in the media. The project soon developed into a project within a project. To develop an interface that uses the mass media as a platform. Heeding the advice from a range of marketing experts we developed a plan for how to make this media “creation” happen. The result of this work is Ted.