A half razed, half built-up “castle”, made of blocks of bright colors, is on the floor at the exhibition. The blocks represent Sweden’s whole population and the colors symbolize different life-style groups. The visitors themselves can build the castle from these demographic statistics.
It is representatives from these life-style groups who are questioned when opinion-polls are done. They are “the people.” The public opinion drives the careful production plans of jam manufactures just as much as the campaigns of political parties.
Jam manufacturers no longer need to sell the finest jam. The parties no longer need to foist their ideology on us. Instead, we can all be given individualized solutions based on our typical profile. Tell me what you want and we will make it our policy! The flexible jam for all occasions, now in thirty-four different flavors!
The work project was made in the context of the exhibition “The Public Opinion”.